.software-medida-landing{--accent:var(--turquesa,#1abfbf);--accent-d:#0f8080;--oxido:#c04830;--ocre:#c2892a;background-color:var(--ink-1);color:var(--ghost-w);font-family:Inter,sans-serif}.software-medida-landing .container{max-width:1100px;margin:0 auto;padding:0 1.5rem}.software-medida-landing .hero{grid-template-columns:1.1fr .9fr;align-items:center;gap:4rem;padding:8rem 0 6rem;display:grid;position:relative;overflow:hidden}@media (max-width:1024px){.software-medida-landing .hero{grid-template-columns:1fr;padding:6rem 0 4rem}}.software-medida-landing .hero-eyebrow{letter-spacing:.2em;text-transform:uppercase;color:var(--accent);align-items:center;gap:.6rem;margin-bottom:2rem;font-family:Space Grotesk,sans-serif;font-size:.75rem;display:inline-flex}.software-medida-landing .hero-dot{background:var(--accent);width:6px;height:6px;box-shadow:0 0 10px var(--accent);border-radius:50%}.software-medida-landing .hero h1{margin-bottom:2rem;font-family:Space Grotesk,sans-serif;font-size:clamp(2.5rem,6vw,4rem);font-weight:700;line-height:1.1}.software-medida-landing .hero h1 em{color:var(--accent);font-style:italic;font-weight:400}.software-medida-landing .hero-sub{color:var(--smoke-l);max-width:48ch;margin-bottom:3rem;font-size:1.2rem;line-height:1.6}.software-medida-landing .compare-card{-webkit-backdrop-filter:blur(10px);backdrop-filter:blur(10px);background:#ffffff08;border:1px solid #ffffff14;border-radius:12px;overflow:hidden}.software-medida-landing .compare-header{border-bottom:1px solid #ffffff1a;grid-template-columns:1fr 1fr;display:grid}.software-medida-landing .compare-col-head{text-transform:uppercase;letter-spacing:.1em;padding:1rem;font-family:Space Grotesk,sans-serif;font-size:.65rem;font-weight:600}.software-medida-landing .compare-col-head.bad{color:var(--oxido);background:#c048301a}.software-medida-landing .compare-col-head.good{color:var(--accent);background:#1abfbf1a}.software-medida-landing .compare-row{border-bottom:1px solid #ffffff0d;grid-template-columns:1fr 1fr;display:grid}.software-medida-landing .compare-cell{padding:1rem;font-size:.75rem;line-height:1.4}.software-medida-landing .compare-cell.bad{color:var(--smoke-m)}.software-medida-landing .compare-cell.good{color:var(--ghost-w);font-weight:500}.software-medida-landing .section{padding:8rem 0}.software-medida-landing .bg-ink-2{background-color:var(--ink-2)}.software-medida-landing .section-label{text-transform:uppercase;letter-spacing:.3em;color:var(--accent);margin-bottom:1.5rem;font-family:Space Grotesk,sans-serif;font-size:.8rem}.software-medida-landing .section-title{margin-bottom:3rem;font-family:Space Grotesk,sans-serif;font-size:clamp(2rem,4vw,3rem);line-height:1.1}.software-medida-landing .friccion-item{border-left:2px solid var(--oxido);background:#c048300d;border-radius:0 8px 8px 0;padding:2rem}.software-medida-landing .audiencia-grid{grid-template-columns:1fr 1fr;gap:2rem;margin-top:3rem;display:grid}@media (max-width:768px){.software-medida-landing .audiencia-grid{grid-template-columns:1fr}}.software-medida-landing .audiencia-col{border:1px solid #ffffff1a;border-radius:12px;overflow:hidden}.software-medida-landing .col-head{text-transform:uppercase;letter-spacing:.1em;padding:1.2rem;font-family:Space Grotesk,sans-serif;font-size:.9rem;font-weight:600}.software-medida-landing .col-head.si{color:var(--accent);background:#1abfbf1a}.software-medida-landing .col-head.no{color:var(--smoke-m);background:#ffffff0d}.software-medida-landing .audiencia-item{border-top:1px solid #ffffff0d;gap:1rem;padding:1.2rem;display:flex}.software-medida-landing .btn-primary{background:var(--accent);color:var(--ink-1);border-radius:6px;padding:1rem 2.5rem;font-weight:600;text-decoration:none;transition:all .3s;display:inline-block}.software-medida-landing .btn-primary:hover{background:#fff;transform:scale(1.05)}.software-medida-landing .btn-ghost{color:#fff;background:0 0;border:1px solid #fff3;border-radius:6px;padding:1rem 2.5rem;font-weight:600;text-decoration:none;transition:all .3s;display:inline-block}.software-medida-landing .btn-ghost:hover{border-color:var(--accent);background:#1abfbf0d}